A distinctive strength of T.SQUAREARCHITECTS, an architectural studio based in Thessaloniki, is the creation of architectural corporate identities that highlight the philosophy and operational approach of each company or brand. Influenced by marketing principles, the development of architectural corporate identity represents a contemporary approach to architecture, based on the study of user behavior and spatial characteristics.

Each brand’s identity is expressed through targeted architectural interventions, creating elements that are repeated and adapted across different environments, ensuring consistency and recognizability.

The studio’s portfolio includes, among others, the retail spaces of Cookshop, Energiers, Melissa, and Dada’s House. The implementation of architectural corporate identities extends internationally, as seen in the jewelry stores Oxette and Loisir, where concepts have been realized globally through franchise networks.

T.SQUAREARCHITECTS was honored at the Interior Design Awards 2025, receiving the Gold Award for the project “Terkenlis.”

The architectural corporate identity of the Cookshop brand was also distinguished at the Interior Design Awards 2020, receiving the Bronze Award in the retail category.